IDC sees opportunities for clients in govt-backed plans

What's the biggest difference between the China market and the other market? What are the challenges in the China market?

The government involvement through policy setting is the biggest difference in the China market. This is a challenge for most multinational companies and an opportunity for IDC to help support them as clients. The cultural differences, as well as the language challenges can be a challenge when providing advice on the China market.

What's your competitive edge with rivals in China?

IDC has a competitive edge in IT market research in China. As a global market research firm with over 53 offices around the globe it has the strongest presence in China.

We at IDC focus on building up our local expert teams where it matters most, in emerging markets and the dynamic IT sector. Fifty percent of our global analysts are based in these rapidly transforming areas.

IDC provides the most targeted global insight applied to the transforming markets in China to better help both local and multinational companies do business here. We also help Chinese companies understand and do business in the global markets.