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Business / Technology

Price war looms as smartphone market booms

By GAO YUAN (China Daily) Updated: 2015-07-20 07:41

Price war looms as smartphone market booms

Le Max [Photo/China Daily] 

Le Max

Launched: July

Price: 2,999 yuan

This is LeTV's first premium smartphone. The online video platform rolled out Le Max with a 6.3-inch (160 millimeters) display with 1440x2560 pixel definition. Naturally, the high-resolution screen has been designed for the video market. Just like the Xiaomi Note Pro, Le Max is powered by a Qualcomm Snapdragon 810 processor, but has smaller storage capabilities. On the whole, it is still a pretty good product when you consider Le Max is the first mobile phone produced by LeTV. In future, the company will need to upgrade Le Max's operating system and software to make it more user friendly.

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