Secure future: Insurance sector sees boom in online customers

China's online insurance market has a bright future as the user base expands fast.

China has seen 330 million policyholders buy insurance through internet platforms by the end of March this year, a surge of 42.5 percent from a year earlier, according to a report released by Ant Financial and CBNData. Out of these, those born in 1980s and 1990s accounted for 80 percent.

In China, men pay more attention to insurance, with 58 percent of all online policyholders being male.

Those who have children are more likely to buy insurance. According to the report, couples with children took accident insurance 2.6 times more than those without children. On health insurance and car insurance, the figures were 2.4 times and 6.7 times. The 'second child' policy is projected to increase demand for family insurance.

The post-1990s is the "internet aboriginal", whose awareness to insurance policies is better than the post-1980s. In future, the post-90s' online insurance demand will surpass the 80s' demand, the report said.

The online premium also witnessed a robust growth. In the first half of this year, China's online premium reached 143.1 billion yuan, up 1.75 times from the same period last year, data from the Insurance Association of China showed.