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Miao Qin (left), founder of inWe, investor Zhang Zetian, a web celebrity (center), and one of the store designers, Wang Yuheng, at the opening ceremony of inWe store in Beijing. [Photo provided to China Daily]
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"Famous brand names attract more investments. Plus, the internet boosts the development of the PE market. With sufficient information, investment becomes highly possible. However, either the investors or startups should not hold an amateur attitude," said the report.