The strategy was set up in a joint communication issued on Wednesday by the European Commission and the European Parliament.
The document said that Europe sees China as a partner, which is rapidly increasing its international influence and should be more closely engaged for the next five years.
Foreign Ministry spokeswoman Hua Chunying said on Thursday that China is willing to develop ties with the European Union from long-term perspective after gaining this information and China is urging that EU members to grant market economy status to China in December.
He Jingtong, a professor of economic policy at Nankai University in Tianjin, said that even though people in the United Kingdom are edging closer to voting in favor of remaining in the EU on Thursday, the bloc still faces multiple political and economic challenges to remain together.
He said: "China must prepare for more flexible strategies in dealing with Europe. This also requires China to readjust its policies to deal with individual members within the bloc to protect the interest of its companies.
"China also should enhance ties with Eastern and Central European countries to deepen cooperation to develop the Belt and Road Initiative."
The European Commission's last communication on China was adopted a decade ago in 2006. Brussels said the EU and China have both undergone considerable changes since then and China has a stronger presence in all regions of the world, economically and politically.
"Under such circumstances, the EU's new move will not only create a better platform for China to carry out its economic transformation, but is also key to Europe's own economic recovery. The EU can stimulate growth of new markets by diversifying trade and investment categories with Chinese companies," said Ma Yu, a senior researcher at the Chinese Academy of International Trade and Economic Cooperation in Beijing.
Trade between China and the EU amounted to 521 billion euros ($592 billion) in 2015 and China's share of total EU trade in goods has doubled since 2002, rising from 7 percent to 15 percent, data from EU show.
According to the paper, broader ambitions such as a deep and comprehensive Free Trade Agreement can be considered once an investment agreement has been concluded between the two sides, and reforms that level the playing field for domestic and foreign companies have been implemented.