Steve Chen, co-founder of YouTube,talks about his new project Delicious at TechCrunch Disrupt Beijing 2011 on Oct 31, 2011. [Photo / Agencies]

Steve Chen, co-founder of YouTube, the popular video sharing website, announced at TechCrunch Disrupt Beijing 2011 that he will soon bring the world's biggest bookmark service, Delicious.com, to the Chinese market.

Chen appeared at the star-studded conference on Oct 31 to make the announcement as the founder of startup AVOS Systems, a new Internet company he established with Chad Hurley, YouTube's other co-founder.

The focus now for AVOS, which acquired Delicious from Yahoo in March, will be to improve the bookmark service and bring back its old users while attracting new customers.

"The most important thing is to finish the product first," he said.

Created in 2003 and acquired by Yahoo in 2005, Delicious has grown into the leading social bookmarking service for saving, sharing and discovering website bookmarks with millions of users worldwide.

The vision for Delicious shared by Chen and Hurley, who sold YouTube to Google for $1.65 billion in 2007, is to make it easier and more fun to store and share the coolest content on the information-intensive Internet.

"When I left YouTube in 2009, it already had very sufficient content. So the next problem will be how to make the good content be recommended," Chen said. "YouTube is a content sharing site with all forms of media type like images, video and audio. Delicious is for how to discover and find this content."

'Never be boring'

In many people's eyes, this young man named Steve shares some similarities with the famous and recently deceased Steve Jobs.

Both of them quit college, both love starting up companies, both just released an autobiography and both firmly believe in the "follow your heart" mantra in decision-making.

When he was asked, "Do you think you could be the next Steve Jobs?" Steve Chen, a shy Taiwanese with fluffy hair and black-framed glasses, said, "I've worked with him. He is great. Look at you. You are all using a Mac. I always look up to him."

Like Steve Jobs, Chen was also diagnosed with a serious disease, which, to some extent, changed his life.

He found out he had with Giant Thrombosed Aneurysm, a form of brain tumor, in 2007, soon after he successfully sold YouTube to Google and became a wunderkind of Silicon Valley.

Chen took a long leave from Google, cut his time at work and started to think about the meaning of life and his future. He bought a single lens reflex camera, took up tennis and golf again and learned guitar from videos uploaded to YouTube. He said he slowed down, taking time to enjoy the simple happiness of life. He also met his wife during this period.

After brain surgery, Google decided to offer him $10 million as a bonus but he refused and decided to leave the company.

The restless man said he decided to start up a new company with Hurley in San Mateo, Northern California, only a block away from their old office where YouTube was born. They named the new company AVOS.

In 2010, when they heard Yahoo was planning to sell or close down Delicious, they called Jerry Young, CEO of Yahoo, and took over the bookmark site. He said the new project will be even greater than YouTube. Chen said the original name for his newly published autography was "Never Be Boring", which was what he always believed in and guided him in his pursuit as an entrepreneur.