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Shanghai VW: Green, lean and Chinese machine
(China Daily)
Updated: 2009-04-20 08:39
With "Art of Innovation" as its theme, Auto Shanghai 2009 will include a powerful lineup from joint venture carmaker Shanghai Volkswagen (SVW) at the New International Expo Center during its nine-day run from April 20-28. China premieres of SVW's models - including the new Passat Lingyu, the Lavida Langyi, a new generation Touran, the Polo Sporty and the Crosspolo - will be shown at parent company SAIC's pavilion in hall E1, while several top VW and Skoda models be on display at the VW booth in hall W2. SAIC is Volkswagen's Chinese partner in SVW. Displaying strength With "Harmonious Life" as its theme, the SAIC booth uses a totem video display, dance presentations and a fashion show to help highlight its cars, while the SVW area showcases the Passat Lingyu along with interactive presentations. The Skoda badge has several green models on display to illustrate SVW's environmentally friendly cars. The VW booth employs a style first used at the 2008 Paris International Motor Show that integrates a media wall in its design. The new Passat Lingyu clearly follows the quality lineage of the Passat brand, while the Lavida Langyi shows why it is popular in the A-class segment. Sales of the new generation Touran continue to rise and the Polo Sporty, a new member of the Polo family, displays its dynamic charm of beamy headlights, sporty black interior and accessories. The Crosspolo has had an excellent reception for its high quality and precise market positioning. Benchmark product The Passat new Lingyu is now a benchmark product of SVW, combining the latest design strategy of VW with the aesthetic needs of China's B-class car market. Its genuine German descent is combined with an image that is more modern, luxurious and younger. SVW's design team has integrated simplicity with enterprising spirit into the new Lingyu by combining the innovative design language of VW with the special needs of Chinese consumers. Industry insiders say the birth of new Passat Lingyu shows the market sense and independent development capacity of a mature automaker. It is expected to be a hit in the B-class market, augmented by SVW's advantage in product quality and quality service. Green model Environmental protection is emphasized at "Das Auto" VW booth and the "Harmonious Life" approach at SVW's show. The green theme is backed by the Lavida Langyi 1.4 TSI, which uses VW's advanced TSI engine and DSG transmission to enhance performance through a high-ratio gearbox and optimized power output. It also boasts low wind resistance achieved by its exterior design, which together with low friction tires, helps it achieve lower fuel consumption and emissions than TDI diesel vehicles. SVW says it is committed to being the most environmentally friendly carmaker in China and a socially responsible enterprise that saves energy. Among the nation's first carmakers to develop alternative energy vehicles, SVW is now making Lavida Langyi 1.4 as an addition to its fuel cell vehicles Passat Lingyu and Touran 1.8T produced for the 2008 Beijing Olympics. (China Daily 04/20/2009 page22) (For more biz stories, please visit Industries)
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