Microsoft Corp this week established its first game technology platform in China, a move it hopes will help it carve a niche in the nation's up-and-coming gaming industry.

The company will use the platform to develop video games for its XBox360 console, in an effort to add Chinese cultural characteristics to its games. The platform, located in Chengdu, the capital of Southwest China's Sichuan Province, will also provide training for local video game developers.

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