Members of the The Brand Promotion Campaign - Eastern Route led by the Ministry of Commerce arrived Nanjing on June 21.

A forum called Brands Prompt Jiangsu to Go Global was held in the capital of Jingsu, a eastern province pioneering in export-oriented economies, on June 22. Local government officials, academic experts and executives from enterprises expressed their opinions, exchanged ideas and forecast future development on Chinese brand promotion in the meeting.

Of the 16 top companies presented on the forum, six have all or part of their businesses in clothes manufacturing, four are consumer electronics producers or distributors. Clothing makers acknowledged comparatively low technology embodied in their exporting products. In addition to transforming from labor-intensive to capital- and technology-intensive production model, it is more urgent now to divert from a pure-producer for others to establish its own brand and compete with the top players in the global market, executive say on the forum. Technological innovation is the key solution, they believe.

Most enterprises recognized the importance of marketing and promotional issues on the international market. Consumer's preference and cultural background decide what they are likely to buy. A clothes maker can not step into a local market without realizing and deeply understanding the specific needs of the locals, said Bai Liangjin, vice president of Jiangsu Shuntian International Group.

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