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BIZCHINA / Biz Media Digest

Tourism: Film trip rises
(Xinhua)
Updated: 2006-04-03 14:44

Noted Chinese film director Feng Xiaogang and Chinese tourism website Mango have started cooperation to promote film and tourism marketing in 2006.
 
Starting from April, the "Banquet" film trip will provide free trips for lucky draw winners to the film shooting spots in Anji county, Zhejiang province. Before the Cannes film show, Mango will offer low price of 4006.6 yuan (500 U.S. dollars) for members to join the trip with the film group.
 
Mango have reached agreements with Brother Film Company to promote various routes shot in the films. As the living standards rise, the demand on the tourism market will change. Travelers now pay more attention to rational consumption, said Wu Zhiwen, executive president of Mango.


(For more biz stories, please visit Industry Updates)

 
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